Privacy Policy

Privacy Policy

Last updated: August 31, 2026

Petal Back Farm LLC (“Petal Back Farm,” “we,” “us,” or “our”) respects your privacy and is committed to being transparent about how we collect, use, and share your information.

This Privacy Policy describes how we handle personal information when you visit our websites, shop with us, contact us, subscribe to our communications, or otherwise interact with Petal Back Farm online.

This policy applies to Petal Back Farm websites and online services, including petalbackfarm.com and shop.petalbackfarm.com.

 

Information We Collect

The information we collect depends on how you interact with us and may include:

 

Information You Provide to Us

When you place an order, contact us, subscribe to our newsletter, create an account, participate in a program or membership, or otherwise interact with us, you may provide information such as:

  • Name

  • Email address

  • Mailing and shipping address

  • Billing information

  • Phone number

  • Account or login information

  • Order and purchase information

  • Communications you send to us

  • Other information you choose to provide

Payment information may be collected and processed by Shopify, payment processors, or other service providers used to complete your transaction. Petal Back Farm does not directly store complete payment card information.

 

Information Collected Automatically

When you visit or interact with our websites, certain information may be collected automatically, including:

  • IP address

  • Browser and device information

  • Operating system

  • Referring website or source

  • Pages and products viewed

  • Links clicked

  • Date and time of visits

  • Shopping and checkout activity

  • General location information derived from your device or IP address

  • Other information about how you interact with our websites

This information may be collected through cookies, pixels, tags, analytics technologies, and similar tools.

We may collect information directly from you, automatically through your use of our websites and services, from service providers acting on our behalf, or from other partners and third parties where permitted by law.

 

How We Use Your Information

We may use personal information to:

  • Process, fulfill, and ship orders

  • Process payments and transactions

  • Communicate with you about your orders

  • Provide customer service and respond to questions or requests

  • Create and manage customer accounts, memberships, or other services

  • Send newsletters, product announcements, sale information, and other marketing communications when you have chosen to receive them

  • Operate, maintain, and improve our websites and online store

  • Understand how customers use our websites and interact with our products

  • Measure the effectiveness of our marketing and advertising

  • Personalize website, marketing, or advertising experiences

  • Detect, investigate, or prevent fraud, security issues, or misuse

  • Maintain business and transaction records

  • Comply with applicable legal, tax, accounting, and regulatory requirements

 

Shopify + Our Online Store

Our online store is hosted by Shopify.

When you visit shop.petalbackfarm.com, browse products, create an account, place an order, or otherwise interact with our Shopify store, Shopify may collect and process personal information in order to provide and improve its services to us and to you.

Information may be shared with Shopify and with service providers used to operate and support our store, process transactions, fulfill orders, provide analytics, prevent fraud, improve services, and support advertising or marketing functionality.

Certain Shopify features may also use information about your interactions with our store, Shopify, and other merchants to provide or improve services, including personalized experiences and advertising where applicable.

Shopify and its service providers may process information in countries other than the country in which you live.

For additional information about how Shopify handles consumer information and the privacy choices available to you, please review the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

 

Service Providers + Third Parties

We use third-party companies and services to help operate Petal Back Farm. Depending on how you interact with us, information may be shared with service providers that assist with functions such as:

  • Website and ecommerce hosting

  • Payment processing

  • Order processing and fulfillment

  • Shipping and delivery

  • Email and newsletter delivery

  • Customer service

  • Website analytics

  • Advertising and marketing

  • Fraud prevention and security

  • Business administration and technology services

These providers receive information as necessary to perform services on our behalf or as otherwise permitted by law.

We may also disclose information when required by law; to protect the rights, property, or safety of Petal Back Farm, our customers, or others; or in connection with a merger, acquisition, sale, reorganization, or other transfer of some or all of our business or assets.

 

Analytics + Advertising

We may use analytics and advertising services, including services provided by companies such as Google, Meta, Pinterest, and similar platforms.

These services may use cookies, pixels, tags, or similar technologies to collect information about your interactions with our websites. This information may be used to:

  • Measure website traffic and performance

  • Understand how visitors use our websites

  • Measure advertising effectiveness

  • Attribute purchases or other actions to advertising campaigns

  • Create or measure audiences

  • Deliver or personalize advertising

The information collected and processed by these providers is also subject to their respective privacy policies.

Your ability to control certain advertising or tracking technologies may depend on your browser, device, location, and the privacy choices available through our website or the applicable third-party platform.

 

Cookies + Similar Technologies

We and our service providers may use cookies and similar technologies to operate our websites, remember preferences, understand website usage, support shopping and checkout functionality, measure performance, prevent fraud, and support marketing and advertising.

Some cookies are necessary for our websites and online store to function. Others may be used for analytics, personalization, or advertising.

Depending on your location, you may be provided with additional choices regarding cookies and the collection or use of information for advertising purposes.

You can also control certain cookies through your browser settings. Disabling cookies may affect the functionality of some portions of our websites.

 

Email Marketing

If you subscribe to our newsletter or otherwise choose to receive marketing emails from us, we may use your name, email address, and information about your interactions with our communications to send and improve those messages.

Our email service provider may collect information such as whether an email was delivered, opened, or clicked.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails.

Unsubscribing from marketing communications will not prevent us from sending transactional or administrative messages relating to an order, account, purchase, or other ongoing business relationship.

 

Your Privacy Choices + Rights

Depending on where you live, you may have certain rights regarding your personal information. These rights may include the right to:

  • Request access to or information about personal information we maintain about you

  • Request correction of inaccurate personal information

  • Request deletion of certain personal information

  • Request a copy of certain personal information we maintain about you

  • Opt out of certain uses or sharing of personal information, including uses that may be considered “sale,” “sharing,” or targeted advertising under applicable privacy laws

  • Object to or request restriction of certain processing where applicable

  • Withdraw consent where processing is based on consent

  • Unsubscribe from marketing communications

These rights are not absolute and may be subject to exceptions under applicable law. For example, we may need to retain certain information to complete transactions, maintain legally required business or tax records, prevent fraud, resolve disputes, or comply with other legal obligations.

We may need to verify your identity before processing certain privacy requests. Where permitted by law, you may also designate an authorized agent to submit a request on your behalf.

We will not discriminate against you for exercising any privacy rights available to you under applicable law.

To make a privacy-related request, contact us using the information provided below.

Depending on your location, additional privacy choices or opt-out controls may also be available directly through our website. Where required by applicable law, we may also recognize browser-based opt-out preference signals, such as Global Privacy Control (GPC).

 

Data Retention

We retain personal information for as long as reasonably necessary to provide our services, maintain appropriate business and transaction records, comply with legal and tax obligations, resolve disputes, enforce agreements, and protect our business.

Different categories of information may be retained for different periods depending on why the information was collected and our legal or operational requirements.

 

Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure, and we cannot guarantee absolute security of personal information.

Please avoid sending sensitive or confidential information through unsecured communication channels.

 

Children's Privacy

Our websites and products are not directed toward children, and we do not knowingly collect personal information from children in violation of applicable law.

If you believe a child has provided personal information to us inappropriately, please contact us so that we can review and address the request.

 

Links to Other Websites

Our websites may contain links to websites or services operated by third parties.

Once you leave a Petal Back Farm website, the privacy practices of the third-party website or service apply. We encourage you to review the privacy policies of websites you visit.

 

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, technology, services, or legal requirements.

When we make changes, we will update the “Last updated” date at the top of this page and provide additional notice when required by applicable law.

 

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to make a privacy-related request, please contact:

Petal Back Farm LLC
support@petalbackfarm.com